Vaccination Billboards in Toronto

The Vaccine Choice Canada group (you can check out VCC & its very considerable resources here) recently bought ad space & had 4 billboards put up around Toronto.

Here is what the billboards looked like:

BB - on compensation in US & Cda.jpg

The project set off some media reaction, to wit:


To be clear, the sponsoring group is called Vaccine Choice Canada. It is not an “anti-vaccination” group. (Read about the group’s purpose here.)

Have another look at the billboards.

Ask yourself:

1.     Why do both headlines use the word “anti-vaccination?”

2.     Can you spot anything on the billboards that advises against vaccination?

3.     What precisely is it a Toronto Councillor finds “dangerous” & “deeply disturbing” about these seemingly rather mild messages?

4.     In what sense can the information on the boards be said to constitute “misinformation?” Can you spot anything that is factually incorrect?


I wonder what the agendas of the Globe & Mail (& CBC) are in this instance.

I wonder what Councillor Joe Cressy’s agenda is, & what led him to call the billboards “deeply disturbing” and even “dangerous”?

  • Who stands to gain from the billboard campaign, & in what ways?

  • Who stands to gain from the shutting down of the billboard campaign?

  • What might be behind the rush to shut down this information campaign?


More & more I’ve found it wise in this life to always #FollowTheMoney

And, in the case of all things pharmaceutical (vaccines are manufactured by the pharmaceutical industry) to always


Where the truth is in fact actually always hiding in plain sight.

I’ve come to believe it’s better to work at becoming a critical thinker than to make knee-jerk reactions to superficial, carefully contrived (& possibly deliberately manipulative) sound bites.

  • Ask questions!

  • Be Curious!

  • Do a little digging

  • Question everything!

As the U.S.-based group puts it,

“Where there is risk, there must be choice.”

Look them up! They rent out billboards too. (Scroll down to the bottom of their main page to see some.)

As does the NVIC (National Vaccine Information Center) group – current info here.

The more you learn about the vaccination paradigm, the more you dig, the more surprising things you wind up excavating. It’s a pretty fascinating (pretty deep) topic!

Not simple. Very complex, in fact. Lots & lots of “bones” in it.

Note: there are many postings about vaccines on this site. Most are listed in a column on the right-hand side of the main page (down underneath the quotations that are up top). There is a posting with lots of vaccine-related quotations (which includes many from MDs), & some surprising (& very relevant) quotations on the science quotes page.

p.s. a few weeks later: Billboard Complaints Without Merit. Very worth reading!!

p.p.s. another relevant item that came out of this billboard experience: ‘The Most Important Question’

p.p.p.s. Yet one more: Four Billboards in Toronto Trigger A Public Airing Of Mandatory Vax In Canada: And the Politicians Respond ‘NO’, For Now <March 29/19>

A few quotations that seem very relevant just now…

“For the great enemy of truth is very often not the lie – deliberate, contrived, and dishonest – but the myth – persistent, persuasive, and unrealistic. Too often we hold fast to the clichés of our forbears. We subject all facts to a prefabricated set of interpretations. We enjoy the comfort of opinion without the discomfort of thought.” – John F. Kennedy

“One of the saddest lessons of history is this: If we’ve been bamboozled long enough, we tend to reject any evidence of the bamboozle. We’re no longer interested in finding out the truth. The bamboozle has captured us. It’s simply too painful to acknowledge, even to ourselves, that we’ve been taken. Once you give a charlatan power over you, you almost never get it back.” – Carl Sagan, The Demon-Haunted World: Science as a Candle in the Dark    

“The dumbing down of American is most evident in the slow decay of substantive content in the enormously influential media, the 30 second sound bites (now down to 10 seconds or less), lowest common denominator programming, credulous presentations on pseudoscience and superstition, but especially a kind of celebration of ignorance.” – Carl Sagan, The Demon-Haunted World: Science as a Candle in the Dark

Sagan on truth copy.jpg

These too:

“To learn who rules over you, simply find out who you are not allowed to criticize.” – Voltaire

“The further a society drifts from the truth, the more it will hate those who speak it.” – George Orwell

“In a time of universal deceit, telling the truth becomes a revolutionary act.” George Orwell

Orwell on staying human.jpg